Notes on Direct Response & Business Growth
Hands-on breakdowns of marketers who have proven their ideas — Todd Brown, Jay Abraham, Richard Koch, Eugene Schwartz and others. Every entry boils the core lessons down into notes you can put to work in your own funnels, sales copy, and offers.
Recent Notes
Todd Brown's Titans of Direct Response — Key Takeaways
Updated: April 28, 2026 · Wealth/Business. Anyone who has worked in direct response will recognize these names. If they're new to you, now is the moment to start learning from them.
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13 Richard Koch Quotes (The 80/20 Master) to Upgrade Your Life and Business
Updated: April 24, 2026 · Wealth/Business. Richard turned roughly $4M USD from his LEK consulting firm into something much larger — and there are lessons in how he did it.
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Todd Brown's A.S.I.S.T. Process for Better Funnel Conversion, Sales Messages, and Profits
Updated: April 21, 2026 · Wealth/Business. Here's what you can achieve once you put this framework to work.
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The Anatomy of Yuri Elkaim's Million Dollar Webinar Script
Updated: April 16, 2026 · Wealth/Business. This webinar has brought in close to — or well past — $1 million in revenue for Yuri. Here's the breakdown.
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Jay Abraham on Positioning Free Stuff and Lead Magnets for Higher Perceived Value
Updated: April 21, 2026 · Wealth/Business. If you want to open your business's third eye and see what your free offers are truly worth, start here.
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Lee McIntyre's 5 Lessons to Grow Your Business Exponentially
Updated: April 14, 2026 · Wealth/Business. It looks like he stumbled onto something genuinely worth studying.
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4 (+1) BIG Reasons Your Ad or Sales Copy Suck
Updated: April 14, 2026 · Wealth/Business. Get these right and your copy will finally start earning its keep.
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The 2 Biggest Persuasion Triggers to Use in Nearly All Your Sales Copy
Updated: April 8, 2026 · Wealth/Business. CopyHackers' Copy School 2019 presell videos packed real heat this year. The most valuable part for me was Ry's explanation.
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Webinar Blueprint Notes from Jason Fladlien & Russell Brunson
Updated: April 15, 2026 · Wealth/Business. Fladlien has generated more than $50MM in webinar sales online, and Brunson hit $10MM within a year partly through webinars. I picked up this product last year — here are my notes, along with a profitable webinar business model worth testing.
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Eugene M. Schwartz's Biggest Copywriting Secret (Not Mentioned in Breakthrough Advertising)
Updated: April 21, 2026 · Wealth/Business. Title and near-verbatim notes from David Garfinkel's Copywriting Podcast. The secret: copy is not written.
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Whether you're writing your first sales page or refining a funnel that's already running, these notes are meant to be used. Browse the latest entries, follow the links to the original sources, and test the ideas against your own offers.